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Sunday, July 4, 2010

2004–2005: Encore


The Media Research Center, which was founded by a conservative activist and is funded by conservative foundations, claims that on December 8, 2003, the United States Secret Service admitted it was "looking into" allegations that Eminem had threatened the President of the United States. The lyrics in question: "Fuck money/I don't rap for dead presidents/I'd rather see the president dead/It's never been said, but I set precedents ..." The song in question, "We As Americans", wound up on a bonus CD accompanying the album.

In 2004, Eminem released his fourth major album, Encore. It sold over 700,000 copies in its first week of release. Now being certified 4x platinum by the Recording Industry Association of America (RIAA). The album was another chart-topper, as it was driven by the single "Just Lose It", notable for being disrespectful towards Michael Jackson. On October 12, 2004, a week after the release of "Just Lose It", Eminem's first single off Encore, Michael Jackson called into the Los Angeles-based Steve Harvey radio show to report his displeasure with the video, which parodies Jackson's child molestation trial, plastic surgery, and an incident in which Jackson's hair caught on fire while filming a Pepsi commercial in 1984. The lyrics to "Just Lose It" refer to Jackson's legal troubles, however he does state in his song "... and that's not a stab at Michael/That's just a metaphor/I'm just psycho...." Many of Jackson's supporters and friends spoke out about the video, including Stevie Wonder, who called the video "kicking a man while he's down" and "bullshit", and Steve Harvey, who declared, "Eminem has lost his ghetto pass. We want the pass back." In the video, Eminem parodied Pee Wee Herman, MC Hammer, and "Blond Ambition"-era Madonna.

Regarding Jackson's protest, "Weird Al" Yankovic, who parodied the Eminem song "Lose Yourself" on a track titled "Couch Potato" on his 2003 album Poodle Hat, told the Chicago Sun-Times, "Last year, Eminem forced me to halt production on the video for my "Lose Yourself" parody because he somehow thought that it would be harmful to his image or career. So the irony of this situation with Michael is not lost on me." Black Entertainment Television was the first channel to stop airing the video. MTV, however, announced it would continue airing the video. The Source, through its CEO Raymond "Benzino" Scott, wanted not only the video to be pulled, but the song off the album, and a public apology to Jackson from Eminem. In 2007 Jackson and Sony bought Famous Music LLC from Viacom. This deal gave him the rights to songs by Eminem, Shakira and Beck, among others.

Despite the comedic theme of the lead single, Encore had its fair share of serious subject matter, including the anti-war track "Mosh". On October 25, 2004, a week before the 2004 U.S. Presidential election, Eminem released the video for "Mosh" on the Internet. The song featured a very strong anti-Bush message, with lyrics such as "fuck Bush" and "this weapon of mass destruction that we call our president". The video features Eminem gathering up an army of people, including rapper Lloyd Banks, presented as victims of the Bush administration and leading them to the White House. However, once the army breaks in, it is revealed that they are there to simply register to vote, and the video ends with the words "VOTE Tuesday November 2" on the screen. After Bush was re-elected, the video's ending was changed to Eminem and the protesters invading while Bush was giving a speech.

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